New Jersey Realtors Becoming More Tech Savvy
Monday, June 25th, 2007New Jersey realtors are now more accessible to clients – thanks to their turning more than never before to the Internet and like devices. This is on the basis of a survey started by National Association of Realtors, on behalf of New Jersey Association of Realtors (NJAR). The Survey reveals the activities and demographic leanings of the realtor group.
As elsewhere, the real estate industry too is constantly changing. Change means a shift in needs and expectations of clients. Realtors are swiftly adapting to the change by turning to the Internet and mobile phones. Users of web sites increased from 49% in 2005 to 84% in 2006. The use of the website of NAR, REALTOR.com has shot up from 52% in 2005 to 89% in 2006. 91% use e-mail showing an increase of 81% from 2005.
Cell phone usage has also increased and is up by 10%.
Realtors are going for advertising in newspapers in a big way. The numbers rose from 9% in 2005 to 28% in 2006.
About 93% of real estate firms (56% in New Jersey) have their own web sites. Most of them use the sites to host hot news on the community, its demographics, reports on schools, mortgages, and financial weather – making it a virtual tour. Most of the sites have links to state and local governments, lenders, mortgage and other real estate service providers.
New Jersey realtors work for about 40 hours per week and earn $41,200 on an average. This can be compared with the national number of $47,700. The typical New Jersey realtor has been at his job for nine years – this being two more than the national average. Most (about 95%) are confident that they will hold on with vigour for another two years.
According to the survey the realtors are very well educated. The NAR and its sister institutions award professional designation. To earn it the realtors are expected to complete courses, which will groom them to serve clients in a particular field of the real estate business in an improved manner.
These findings are on the base of a questionnaire, which NAR circulated via the mail on January 2007 to 70,000 realtors, picking at random. The same set was distributed to another 70,000 through the Internet. 10, 774 replies were received of which 147 were rejected. Thus the response rate was 4.9%.
