Real Estate Logistics

It is hard work to make a living out of taking phone calls. According to statistics if you make 100 calls you will get 5 appointments; out of that 5 you will get 1 listing. It is a hard way to count your pennies when only after 100 calls you will get a listing. People have to be pestered for three hours each day and one has to go on repeating if anyone is interested in buying or selling real estate.

But there is an easier way out. Without a license form the Colorado State’s Division of Real Estate one cannot be a recognized prospector. The problem was that the home and hearth fires have to keep steadily burning with or without a regular income. Standards one gets used to can’t be downsized overnight. The self-employed must have a steady stream of business. The target to survive is $50,000 per month. But how? It needs a special type of tolerance and skill to cold call and knock on a stranger. Survival and success depends on SOI or Sphere of Influence. This relates to 100% of self-employed person’s business. The return is more than generous. In fact the coffers overflow. Sometimes there is an odd client or two from the open field but most are known people – those coming under the category of SOI.

Being in the SOI zone means you are out of the number game. No more stifling yawns over endless calls. No more peering through real estate advertisements to track down next target. No more pinching yourself awake to keep your purse ready for both the basic bread and the luxurious spread of cream. One can’t do without either. You don’t need to hitch up a party to rope in 20 more clients – now just 2 or 3 will suffice. The SOI trail is good, loyal and fun business. The success statistics can go up from 50% to 75%. That is really cool.

The best part is that by keeping up the tempo for only a few years by keeping your SOI filled and fat you can glide through with ease the rest of your career in real estate. You don’t have to bother about prospecting. You do not require a market budget. No more will the nights be sleepless as you worry about the tomorrows. Who doesn’t care for such a lifestyle? All!

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